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	<title>Just A Thought Or Two</title>
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	<link>http://davidsoxman.com</link>
	<description>David&#039;s Marketing Musings</description>
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		<item>
		<title>Courage Defined</title>
		<link>http://davidsoxman.com/2012/01/courage-defined/</link>
		<comments>http://davidsoxman.com/2012/01/courage-defined/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 17:22:34 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=321</guid>
		<description><![CDATA[It’s been a while since I have last written and by no fault but my own. It could be said that I lacked the courage to persevere, to write even if I felt that what I had to say may not bring value. By the blessings of some good friends, I realized I must get [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Expertise at Being an Expert</title>
		<link>http://davidsoxman.com/2011/09/expertise-at-being-an-expert/</link>
		<comments>http://davidsoxman.com/2011/09/expertise-at-being-an-expert/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 20:59:24 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=313</guid>
		<description><![CDATA[You hear it all the time, “Why John, he’s an expert,” or “You can get expert advice from Acme Insect Control.” And what exactly does that mean? According to Wikepedia, an expert is defined as, “someone widely recognized as a reliable source of technical skill, whose faculty for judging or deciding rightly, justly, or wisely [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2011/09/expertise-at-being-an-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Give ‘Em a Mixed Media Message!</title>
		<link>http://davidsoxman.com/2011/05/give-%e2%80%98em-a-mixed-media-message/</link>
		<comments>http://davidsoxman.com/2011/05/give-%e2%80%98em-a-mixed-media-message/#comments</comments>
		<pubDate>Thu, 26 May 2011 14:50:01 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing messages]]></category>
		<category><![CDATA[Marketing Plan Execution]]></category>
		<category><![CDATA[Strategic Marketing Plans]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=307</guid>
		<description><![CDATA[Who knows how it began. Did man first begin to communicate over distances by beating a hollow tree trunk or by lighting a torch and standing on the highest ground? Was this just a means of alerting friends to potential danger or were there variable messages governed by the rhythm of the beats or the [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2011/05/give-%e2%80%98em-a-mixed-media-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Copyblogging 101</title>
		<link>http://davidsoxman.com/2011/04/copyblogging-101/</link>
		<comments>http://davidsoxman.com/2011/04/copyblogging-101/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 17:48:57 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=301</guid>
		<description><![CDATA[Do you remember back in school when you were taking a big test &#8211; also the most quiet time of any school day &#8211; and you could almost “feel” the eyes of the person next to you stealing looks over at your work to see how you had answered a particular question? The natural reaction [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2011/04/copyblogging-101/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can Bad Public Relations Help Your Brand?</title>
		<link>http://davidsoxman.com/2011/03/can-bad-public-relations-help-your-brand/</link>
		<comments>http://davidsoxman.com/2011/03/can-bad-public-relations-help-your-brand/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 21:28:09 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=297</guid>
		<description><![CDATA[Wow, pretty provocative statement huh? How in the world can bad press help your brand? There have been plenty of examples of public relations gone bad lately. It’s like watching a train wreck with Charlie Sheen. Your best common sense tells you that this guy is really sick, but it’s hard not to be mesmerized [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2011/03/can-bad-public-relations-help-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So How Do Your Customers Show They Love You?</title>
		<link>http://davidsoxman.com/2011/02/so-how-do-your-customers-show-they-love-you/</link>
		<comments>http://davidsoxman.com/2011/02/so-how-do-your-customers-show-they-love-you/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 20:56:38 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Marketing messages]]></category>
		<category><![CDATA[Marketing Plan Execution]]></category>
		<category><![CDATA[Strategic Marketing Plans]]></category>
		<category><![CDATA[Video SEO]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=290</guid>
		<description><![CDATA[February is the month for LOVE. I am pretty sick of the constant use of  “I ‘heart’ chocolate” or “I ‘heart’ foreign films” or even “I ‘heart’ you!” Can’t you just say the word, LOVE? Wouldn’t it be great if all of your customers would break into simultaneous voice singing, “I Got That Lovin’ Feeling?” [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2011/02/so-how-do-your-customers-show-they-love-you/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Could Your Marketing Budget Lose Some Fat This New Year?</title>
		<link>http://davidsoxman.com/2011/01/could-your-marketing-budget-lose-some-fat-this-new-year/</link>
		<comments>http://davidsoxman.com/2011/01/could-your-marketing-budget-lose-some-fat-this-new-year/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 22:57:22 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Strategic Marketing Plans]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=282</guid>
		<description><![CDATA[It never fails.  Right after we ring in the New Year, they start coming out of the woodwork;  every possible kind of solution to the problem of how the holidays forced us to loosen our belt buckles.  Each claim is a “sure thing,” guaranteed to bring back the svelte and lovable you.  As they say, [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2011/01/could-your-marketing-budget-lose-some-fat-this-new-year/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Could Santa Claus Use a Strategic Marketing Plan?</title>
		<link>http://davidsoxman.com/2010/12/could-santa-claus-use-a-strategic-marketing-plan/</link>
		<comments>http://davidsoxman.com/2010/12/could-santa-claus-use-a-strategic-marketing-plan/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 19:28:29 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[building brand awarenes]]></category>
		<category><![CDATA[Strategic Marketing Plans]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=274</guid>
		<description><![CDATA[Let’s take a good look at Santa Claus.  Here’s a guy who has been in business for hundreds of years but when you look at his Business Plan, it sure ain’t pretty! First of all is his location. There’s no way he could be a “destination based” business, who in the world is going to [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2010/12/could-santa-claus-use-a-strategic-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Can You Say, “I’m Sorry” Too Much?</title>
		<link>http://davidsoxman.com/2010/12/can-you-say-%e2%80%9ci%e2%80%99m-sorry%e2%80%9d-too-much/</link>
		<comments>http://davidsoxman.com/2010/12/can-you-say-%e2%80%9ci%e2%80%99m-sorry%e2%80%9d-too-much/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 21:46:45 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing messages]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=267</guid>
		<description><![CDATA[I know I’m going to show my age here, but in 1970, Ryan O’Neal and Ali MacGraw starred in the movie “Love Story” and there was the line where Ali’s character said, “Love means never having to say you’re sorry.”  At the time, this line took on a life of its own being adopted, reused, [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2010/12/can-you-say-%e2%80%9ci%e2%80%99m-sorry%e2%80%9d-too-much/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Do You Trust Advertising?</title>
		<link>http://davidsoxman.com/2010/11/how-much-do-you-trust-advertising/</link>
		<comments>http://davidsoxman.com/2010/11/how-much-do-you-trust-advertising/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 17:26:10 +0000</pubDate>
		<dc:creator>davidsoxman</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CRM systems]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing messages]]></category>

		<guid isPermaLink="false">http://davidsoxman.com/?p=263</guid>
		<description><![CDATA[The trusted advice of an age old sage has been the stuff of many a story, from those seeking the meaning of life, to the love lorn wondering whether cupid’s arrow has struck true.  There’s something comforting in the gray-haired wise man whose experience and insight make us feel good that what he tells us [...]]]></description>
		<wfw:commentRss>http://davidsoxman.com/2010/11/how-much-do-you-trust-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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