Just A Thought Or Two

David's Marketing Musings

Entries Tagged ‘Search marketing’

It’s Just Touch and Go

What, another landing page blog!? Please indulge me for just one more post about how best to convert visitors on your website. I have had a number of my readers comment that they appreciated the subject so much that they wanted more. It isn’t really surprising. Thousands of dollars are wasted each day in email [...]

What Happens After The Click?

I have a question for you: Have you ever participated in an Adwords campaign (or other form of paid search) for the purpose of on-line lead generation or to sell your products through a shopping cart? Were you really happy with the results? Did you come away saying, “I don’t think this really works?” What [...]

That’s My Company Name, That’s Not Fair

I recently had a client contact me in a bit of a rage about the fact that when they put in the exact name of their company in a Google or Yahoo! search, their competitors came up in primary positions in the sponsored search engine results page (SERP). What was even more aggravating was the [...]

Yes, In Search Marketing Quality Does Matter

Competition can at times be a very frustrating thing, even though as entrepreneurs, we know competition is what makes it possible for us to take on the big guys and win. Competition is very evident when it comes to managing a sponsored search or pay-per-click campaign. How is it that companies that offer completely unrelated [...]

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