Just A Thought Or Two

Over the holidays we had relatives stay with us that live in France and as such, we don’t see them very often.  It was a relaxing time which gave ample opportunities to talk and share memorable events in our lives.  As we sipped hot tea (some of us having a nice malted beverage) and munched [...]

In a recent meeting with an entrepreneur where we were talking about online marketing activities and building his business, I asked the question, “What are you passionate about?” His answer…”Wow, let me think about that, that’s a great question.” Besides the obvious ones of his wife, his child, his extended family, his friends, his favorite [...]

Website conversion, that somewhat illusive term that every site must accomplish, can have a number of meanings.  Generally, we marketers refer to it simply as what action we intend for the website visitor to take before leaving our site.  It may mean completing an online form to receive a technical white paper; it could also [...]

What, another landing page blog!? Please indulge me for just one more post about how best to convert visitors on your website. I have had a number of my readers comment that they appreciated the subject so much that they wanted more. It isn’t really surprising. Thousands of dollars are wasted each day in email [...]

All of us hate a bad landing; it’s an unpleasant experience, it can at times be scary, and it does not meet our expectations. No, this isn’t going to be a post about flying, however you have to agree, a great landing is something we can all appreciate, right?. I want to continue from my [...]