Just A Thought Or Two

David's Marketing Musings

Entries Tagged ‘Branding’

Could Santa Claus Use a Strategic Marketing Plan?

Let’s take a good look at Santa Claus.  Here’s a guy who has been in business for hundreds of years but when you look at his Business Plan, it sure ain’t pretty! First of all is his location. There’s no way he could be a “destination based” business, who in the world is going to [...]

Can You Say, “I’m Sorry” Too Much?

I know I’m going to show my age here, but in 1970, Ryan O’Neal and Ali MacGraw starred in the movie “Love Story” and there was the line where Ali’s character said, “Love means never having to say you’re sorry.”  At the time, this line took on a life of its own being adopted, reused, [...]

Local Pride Can Influence Purchasing

It’s very vogue right now, buying produce that has been locally grown.  Nutritionists say that we should definitely eat locally grown and produced food, something to do with the bees and the effects of their pollination on the fruits and vegetables that grow from their efforts.  In Europe, it is customary to only prepare foods [...]

How to Get More Value Out of Your Marketing Message

We had an interesting experience the other day.  It was a beautiful late Summer day in the midwest, really one of those spectacularly blue sky, low humidity, light breeze kind of days that is the main reason we live in this part of the country.  We were doing one of our favorite things, visiting a [...]

Be Transparent In Your Advertising and Promotion

I had recently been doing research for a client and found an organic Google listing on the Search Engine Results page from Amazon.com, it was the third listing.  Specifically I was looking for industry information on the heating and air conditioning business and was enticed by what I read “Plumbing and HVAC Industry Report.”  Knowing [...]

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