Just A Thought Or Two

Let’s take a good look at Santa Claus.  Here’s a guy who has been in business for hundreds of years but when you look at his Business Plan, it sure ain’t pretty! First of all is his location. There’s no way he could be a “destination based” business, who in the world is going to [...]

I was really just going in the store to find an electric can opener.  It seemed to me that this very large, warehouse megastore was the best place to go and probably where I would get the best price.  I had really just intended to pop in, make my purchase and leave, it would only [...]

My wife and I were talking the other evening about an interesting customer service idiosyncrasy we’ve both noticed at our local grocery store.  When we are finished shopping and we go to checkout, regardless of which cashier is helping us, they universally begin with the question, “Did you find everything you were looking for?”   [...]

I get asked this question from many business owners who are contemplating stepping into the social media waters.  How is the investment of time and energy going to turn into more business? It is important to ask how you can measure a return on the investment because if as a business owner you simply don’t [...]

I had reason lately to think about the movie “The Miracle on 34th Street” with the young Natalie Woods.  If you haven’t seen the movie, it is a charming Christmas movie that is a favorite of our family during the holidays.  There is a particular situation that occurs during the movie.  Having been provoked by [...]