Just A Thought Or Two

You hear it all the time, “Why John, he’s an expert,” or “You can get expert advice from Acme Insect Control.” And what exactly does that mean? According to Wikepedia, an expert is defined as, “someone widely recognized as a reliable source of technical skill, whose faculty for judging or deciding rightly, justly, or wisely [...]

Do you remember back in school when you were taking a big test – also the most quiet time of any school day – and you could almost “feel” the eyes of the person next to you stealing looks over at your work to see how you had answered a particular question? The natural reaction [...]

There’s an old saying in the opera business, “Never teach a pig to sing because it will frustrate you and irritate the pig!” I bring this up as I recently had the pleasure of talking with a company that provides professional services, specifically architecture, which has enjoyed a long history of providing innovative, functional designs [...]

As the spring has now quietly melded into the summer months, many familiar things begin to happen, not the least of which is the appearance of the fireflies or lightning bugs as they are sometimes referred to.  As dusk settles in, these lowly creatures begin their mating journey, coming up out of the grass and [...]

I get asked this question from many business owners who are contemplating stepping into the social media waters.  How is the investment of time and energy going to turn into more business? It is important to ask how you can measure a return on the investment because if as a business owner you simply don’t [...]