Just A Thought Or Two

“I want the marketing dollars I spend to have an immediate impact.  I need to be able to see sales go up within the first thirty days or I’m unlikely to continue with it.” “I’ve never been able to see how using Twitter, Facebook, LinkedIn or blogging can increase the leads I receive.” “Is there [...]

We are now several years into the maturity of social media as an accepted form of marketing as evidenced by Shawn Kincaid’s post regarding Twitter becoming mainstream.  Many other articles have been written about the dangers to your business of refusing to hop on the social bandwagon, including one I posted. As marketers we know [...]

In my varied past, I spent some time on stage as a professional opera singer, a wonderful and enriching experience.  One thing I learned was that during the curtain call when there was applause (assuming you got applause), you never wanted to let the applause die down before leaving the stage.  Really it was ideal [...]

In a recent meeting with an entrepreneur where we were talking about online marketing activities and building his business, I asked the question, “What are you passionate about?” His answer…”Wow, let me think about that, that’s a great question.” Besides the obvious ones of his wife, his child, his extended family, his friends, his favorite [...]

In one of my previous posts “Put The Local in Your Locale” I mentioned a relatively new social network called Foursquare.com.  I thought it had some real potential but unfortunately they were not in the Kansas City area.  After writing to them about my wish that they be here, my request was granted.  I just [...]