Just A Thought Or Two

  I know that there are hardly enough hours in the day to take care of your customers and run the business, let alone, study and correlate all the customer-centric information which is now available at your fingertips. But, it’s never been more important than now. As Mr. Dave Frankland, an analyst with Forrester espoused, [...]

There’s an old saying in the opera business, “Never teach a pig to sing because it will frustrate you and irritate the pig!” I bring this up as I recently had the pleasure of talking with a company that provides professional services, specifically architecture, which has enjoyed a long history of providing innovative, functional designs [...]

In my varied past, I spent some time on stage as a professional opera singer, a wonderful and enriching experience.  One thing I learned was that during the curtain call when there was applause (assuming you got applause), you never wanted to let the applause die down before leaving the stage.  Really it was ideal [...]

In a recent meeting with an entrepreneur where we were talking about online marketing activities and building his business, I asked the question, “What are you passionate about?” His answer…”Wow, let me think about that, that’s a great question.” Besides the obvious ones of his wife, his child, his extended family, his friends, his favorite [...]

Website conversion, that somewhat illusive term that every site must accomplish, can have a number of meanings.  Generally, we marketers refer to it simply as what action we intend for the website visitor to take before leaving our site.  It may mean completing an online form to receive a technical white paper; it could also [...]