DIY YouTube Videos May Not Be The Right Choice

You’re the kind of person that prefers to talk to people face to face. You have more success when people can actually see you in person.  Your storytelling improves so much more when your listener can look in your eyes. Video is the perfect fit for you to tell your stories and YouTube makes that so much easier.  Of course, being the “roll up your sleeves” kind of person you decide, heck, I can do my own videos and post them myself.

Well, here’s a list of reasons why you may want to reconsider doing your own YouTube videos. Certainly there is an argument to having something out there that looks way too polished and therefore not honest, but it’s worth at least considering the alternative of having someone help you with your videos.

  1. Your “brand” is what people perceive you to be. When an individual is looking at you to provide them a product or service, TRUST can be a huge factor in that decision process. A professionally produced video shows you to be a professional at what you do. People want to know they are dealing with a company that won’t cut corners on the products or services they provide. A DIY video adds an unnecessary risk that a potential customer may get the wrong idea.
  2. People absorb information in different ways. I like to augment what is being said and shown on video with written text. These graphics can help cement your message and help some people with their recall. Some folks will respond to the written text coupled with hearing you say it. Do you know enough about editing video to be able to seamlessly incorporate text and graphics into your videos?
  3. Editing video can take time. Will you have the time to learn and execute something you do not do on a regular basis?
  4. Having someone to “direct” you can bring out the best in you and how you tell your story. During the DIY recording, you may not notice certain things that you do or expressions on your face that can send potentially negative messages. Maybe it’s the way you roll your eyes, or the way you look up to remember what you wanted to say. It’s been said that when people look up, they may not be telling the truth. These subtle nuances can get magnified under the camera’s eye.
  5. Do you have an impartial ear that can tell you whether your message is pertinent, interesting, understandable and worth coming back to see more?
  6. Were you aware that anything longer than about 2.5 minutes, unless it is really attention getting, will not be viewed? The idea is to get people to come back. If they perceive that “oh, the last video I watched was so long,” then not only will they not come back, but they won’t share your video with their acquaintances.

Some people will tell you that it doesn’t matter, that the quality of the video can be bad and you can still get you’re point across. I guess it would depend on what product or service you sell. If it’s a commodity, then that’s probably true. If on the other hand, you need to make sure you come across as someone that knows what they’re doing, maybe DIY is not a good choice.

What do you think?