Just A Thought Or Two

Everyone loves the storyteller who captures our minds and tickles our desire to be entertained, to be carried away to a world that only exists in our imaginations.  It’s what makes the classics so accessible and worth reading; their creators were incredible storytellers.  I wrote a recent blog about how to use storytelling in your [...]

You found it, the exact item you were looking for.  You did the Google search, found the website for the company that sells that item and you go to their website.  You place your order and provide your credit card information and then comes that little harmless question: What is your email address so we [...]

Website conversion, that somewhat illusive term that every site must accomplish, can have a number of meanings.  Generally, we marketers refer to it simply as what action we intend for the website visitor to take before leaving our site.  It may mean completing an online form to receive a technical white paper; it could also [...]