Just A Thought Or Two

Who knows how it began. Did man first begin to communicate over distances by beating a hollow tree trunk or by lighting a torch and standing on the highest ground? Was this just a means of alerting friends to potential danger or were there variable messages governed by the rhythm of the beats or the [...]

February is the month for LOVE. I am pretty sick of the constant use of  “I ‘heart’ chocolate” or “I ‘heart’ foreign films” or even “I ‘heart’ you!” Can’t you just say the word, LOVE? Wouldn’t it be great if all of your customers would break into simultaneous voice singing, “I Got That Lovin’ Feeling?” [...]

Wow, are the negative waves just flying all over the place right now, or what?  Maybe it’s the fervor of the political season, that every-other-year bombardment of our senses with all manner of innuendos, exaggerations, accusations, intimidations, threats, warnings, prognostications, and downright lies.  “This economy is so terrible right now, there are so many things [...]

I was talking with a business owner the other day at a networking event and when the subject came up about the importance of having a marketing plan to follow, he said, “well isn’t marketing just sales?” I don’t mean to poke fun at this individual because I strongly believe he is not alone.  I [...]

Successful marketing plan execution is the key to achieving sales objectives