Just A Thought Or Two

David's Marketing Musings

Entries Tagged ‘Marketing messages’

Live by the Data or Die by the Data

  I know that there are hardly enough hours in the day to take care of your customers and run the business, let alone, study and correlate all the customer-centric information which is now available at your fingertips. But, it’s never been more important than now. As Mr. Dave Frankland, an analyst with Forrester espoused, [...]

Give ‘Em a Mixed Media Message!

Who knows how it began. Did man first begin to communicate over distances by beating a hollow tree trunk or by lighting a torch and standing on the highest ground? Was this just a means of alerting friends to potential danger or were there variable messages governed by the rhythm of the beats or the [...]

So How Do Your Customers Show They Love You?

February is the month for LOVE. I am pretty sick of the constant use of  “I ‘heart’ chocolate” or “I ‘heart’ foreign films” or even “I ‘heart’ you!” Can’t you just say the word, LOVE? Wouldn’t it be great if all of your customers would break into simultaneous voice singing, “I Got That Lovin’ Feeling?” [...]

Can You Say, “I’m Sorry” Too Much?

I know I’m going to show my age here, but in 1970, Ryan O’Neal and Ali MacGraw starred in the movie “Love Story” and there was the line where Ali’s character said, “Love means never having to say you’re sorry.”  At the time, this line took on a life of its own being adopted, reused, [...]

How Much Do You Trust Advertising?

The trusted advice of an age old sage has been the stuff of many a story, from those seeking the meaning of life, to the love lorn wondering whether cupid’s arrow has struck true.  There’s something comforting in the gray-haired wise man whose experience and insight make us feel good that what he tells us [...]

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