Just A Thought Or Two

David's Marketing Musings

Entries Tagged ‘Email Marketing’

Give ‘Em a Mixed Media Message!

Who knows how it began. Did man first begin to communicate over distances by beating a hollow tree trunk or by lighting a torch and standing on the highest ground? Was this just a means of alerting friends to potential danger or were there variable messages governed by the rhythm of the beats or the [...]

Could Your Marketing Budget Lose Some Fat This New Year?

It never fails.  Right after we ring in the New Year, they start coming out of the woodwork;  every possible kind of solution to the problem of how the holidays forced us to loosen our belt buckles.  Each claim is a “sure thing,” guaranteed to bring back the svelte and lovable you.  As they say, [...]

Can You Say, “I’m Sorry” Too Much?

I know I’m going to show my age here, but in 1970, Ryan O’Neal and Ali MacGraw starred in the movie “Love Story” and there was the line where Ali’s character said, “Love means never having to say you’re sorry.”  At the time, this line took on a life of its own being adopted, reused, [...]

How Much Do You Trust Advertising?

The trusted advice of an age old sage has been the stuff of many a story, from those seeking the meaning of life, to the love lorn wondering whether cupid’s arrow has struck true.  There’s something comforting in the gray-haired wise man whose experience and insight make us feel good that what he tells us [...]

You Can Buy My Loyalty, for a Price

You found it, the exact item you were looking for.  You did the Google search, found the website for the company that sells that item and you go to their website.  You place your order and provide your credit card information and then comes that little harmless question: What is your email address so we [...]

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