Just A Thought Or Two

David's Marketing Musings

Entries for the ‘Marketing’ Category

Expertise at Being an Expert

You hear it all the time, “Why John, he’s an expert,” or “You can get expert advice from Acme Insect Control.” And what exactly does that mean? According to Wikepedia, an expert is defined as, “someone widely recognized as a reliable source of technical skill, whose faculty for judging or deciding rightly, justly, or wisely [...]

Give ‘Em a Mixed Media Message!

Who knows how it began. Did man first begin to communicate over distances by beating a hollow tree trunk or by lighting a torch and standing on the highest ground? Was this just a means of alerting friends to potential danger or were there variable messages governed by the rhythm of the beats or the [...]

Copyblogging 101

Do you remember back in school when you were taking a big test – also the most quiet time of any school day – and you could almost “feel” the eyes of the person next to you stealing looks over at your work to see how you had answered a particular question? The natural reaction [...]

So How Do Your Customers Show They Love You?

February is the month for LOVE. I am pretty sick of the constant use of  “I ‘heart’ chocolate” or “I ‘heart’ foreign films” or even “I ‘heart’ you!” Can’t you just say the word, LOVE? Wouldn’t it be great if all of your customers would break into simultaneous voice singing, “I Got That Lovin’ Feeling?” [...]

Could Your Marketing Budget Lose Some Fat This New Year?

It never fails.  Right after we ring in the New Year, they start coming out of the woodwork;  every possible kind of solution to the problem of how the holidays forced us to loosen our belt buckles.  Each claim is a “sure thing,” guaranteed to bring back the svelte and lovable you.  As they say, [...]

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