Just A Thought Or Two

David's Marketing Musings

Entries for the ‘Communication’ Category

Live by the Data or Die by the Data

  I know that there are hardly enough hours in the day to take care of your customers and run the business, let alone, study and correlate all the customer-centric information which is now available at your fingertips. But, it’s never been more important than now. As Mr. Dave Frankland, an analyst with Forrester espoused, [...]

I Got a Fever for a Testimonial

    “Can I have a witness….Can I have a witness?”   Ah, the beloved testimonial, proof positive that you are as good as you think you are, that your product does in fact please people and everyone should trust what you say.   So why don’t more people ask for testimonials?   I think [...]

Courage Defined

It’s been a while since I have last written and by no fault but my own. It could be said that I lacked the courage to persevere, to write even if I felt that what I had to say may not bring value. By the blessings of some good friends, I realized I must get [...]

Give ‘Em a Mixed Media Message!

Who knows how it began. Did man first begin to communicate over distances by beating a hollow tree trunk or by lighting a torch and standing on the highest ground? Was this just a means of alerting friends to potential danger or were there variable messages governed by the rhythm of the beats or the [...]

Copyblogging 101

Do you remember back in school when you were taking a big test – also the most quiet time of any school day – and you could almost “feel” the eyes of the person next to you stealing looks over at your work to see how you had answered a particular question? The natural reaction [...]

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