I recently read an article in the National Geographic about how the United Nations has declared that 2010 be the International Year of Biodiversity. In conjunction with this recognition, scientists are now using the simple bar code that we all see on packages we purchase and that are scanned, to assist in the classification of the over 1.7 million species already named on Earth. Each bar is comprised of 600-odd spots that can be filled by any of four different DNA bases, and that two species will rarely have the exact same sequence. Already they have coded nearly 40,000 species of moth and butterfly and the hope is that they will have 500,000 species coded by 2015.
Is it possible to bar code your company? The answer is yes.
There are no two businesses that are exactly alike even though they may be tenacious competitors. The “DNA” that comprises each company can be uniquely identified and categorized to illustrate what its essential “brand” is.
Why is this important?
This is the process by which you can identify the unique strengths that you have that no one else has, and it is those strengths that can then make up the marketing message that you communicate. Your uniqueness will also be recognized by your community, the individuals in your social sphere who understand and appreciate what it is about you that makes you unique. They will be the messengers who bring light to your “DNA” and make it known to those who may not recognize your uniqueness. It is the essence of who you are and the value you bring to the world and it should be identified and brought to the attention of every employee you have, so they can also help in communicating what it is that makes you unique. It is your differentiator.
Isn’t it time to bar code your company? The answer is yes and the time is now.
I’d be interested in knowing whether anyone has gone through this process with their company. Comment below and let me know.
David
Nice information, many thanks to the author. It is incomprehensible to me now, but in general, the usefulness and significance is overwhelming. Thanks again and good luck!
Good afternoon! This is cool for sure! Go to go but I will be back (T2 style… if you feel what I mean).
Thanks for the interesting content!!!
What’s up man, I was scouting around msn and on the lookout for an article to browse and discovered your site. I am really delighted I did, you put up some good info. Did a fast bookmark on this article and will probably be checking back every once in a while to see if you publish any more stuff. Great stuff keep up the great work.
I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it.
Excellent post I must say.. Simple but yet interesting and engaging.. Keep up the awesome work!
Hey, maybe this is a bit offf topic but in any case, I have been surfing about your blog and it looks really neat. impassioned about your writing. I am creating a new blog and hard-pressed to make it appear great, and supply excellent articles. I have discovered a lot on your site and I look forward to additional updates and will be back.
Discovered a link to this post over on Digg. Thanks for posting it. I’m sure I’ll be back one day.
Finding websites with as much information as this one is always a pleasure I wll be sure to come back and visit again real soon, keep up the good work.
That is some inspirational stuff. Never knew that opinions could be this varied. Thanks for all the enthusiasm to offer such helpful information here.
If you do take part of this article to your site, I would appreciate a link back to my post. Thank you.
That is very inspirational stuff. Never known that feeling can be this diversified. Thanks for all the enthusiasm to extend such helpful information on this post. . . .
I love stumbleupon for being able to show me this site. immediate fan now. I have viewed some really poor web sites on stumble and when I discovered this, I immediately knew it had been good! This article is entertaining especially for someone like me haha. I’ve been attempting to read a lot more these days and being able to discover a site like this is good for my education. Love what you are doing, looking forward to reading more!