Just A Thought Or Two

Wow, pretty provocative statement huh? How in the world can bad press help your brand? There have been plenty of examples of public relations gone bad lately. It’s like watching a train wreck with Charlie Sheen. Your best common sense tells you that this guy is really sick, but it’s hard not to be mesmerized [...]

Let’s take a good look at Santa Claus.  Here’s a guy who has been in business for hundreds of years but when you look at his Business Plan, it sure ain’t pretty! First of all is his location. There’s no way he could be a “destination based” business, who in the world is going to [...]

We had an interesting experience the other day.  It was a beautiful late Summer day in the midwest, really one of those spectacularly blue sky, low humidity, light breeze kind of days that is the main reason we live in this part of the country.  We were doing one of our favorite things, visiting a [...]

I had recently been doing research for a client and found an organic Google listing on the Search Engine Results page from Amazon.com, it was the third listing.  Specifically I was looking for industry information on the heating and air conditioning business and was enticed by what I read “Plumbing and HVAC Industry Report.”  Knowing [...]

My wife and I were talking the other evening about an interesting customer service idiosyncrasy we’ve both noticed at our local grocery store.  When we are finished shopping and we go to checkout, regardless of which cashier is helping us, they universally begin with the question, “Did you find everything you were looking for?”   [...]