Ah, the beloved testimonial, proof positive that you are as good as you think you are, that your product does in fact please people and everyone should trust what you say.
So why don’t more people ask for testimonials?
I think there is inherent doubt in all of us. In some, it’s hardly noticeable, while in others, it stands there and demands to be out front and noticed. There is a hesitancy to ask if someone likes your work or your product because they might just say, “no.”
But the testimonial, the witness to your company and what you work so hard to achieve, is like a gold mine. Testimonials foster trust in you by those you want to sell to. Testimonials are what can bring great satisfaction to your work. I’m not sure anyone out there starts a company just to make lots of money, although there is nothing wrong with making lots of money. It’s just that money alone is somewhat empty. But when someone makes a point of telling the world how great you are, why it’s almost a religious experience, a sure fired boost to the ego.
Here’s a big no no I’ve seen. To have a “Testimonials” page on your website and there’s no testimonials. Whoa, that is like a huge red flag saying, “can somebody please like me and what I do?” It’s better to un-publish that page so it can’t be seen rather than have a website visitor try to see what people are saying about you and find a big fat Zero!
Social properties like LinkedIn, make it easy to ask for testimonials but better yet, give someone you know a recommendation and they’ll likely give you back a recommendation. Or at least you hope they will.
So go ahead, ask for the testimonial. Can I have a witness?
What are your thoughts?