You’ve been there. You’re searching on your mobile phone for a store that has a particular brand of caulk that works well on concrete. You find a website on Google and you click on the link. What comes up is a very tiny version of the store’s regular website, which is impossible to read, let alone click on the Contact Us page to inquire whether they have the caulk you need in stock. So, what do you do? You expand the page to blow it up to where it is legible and then you find yourself scrolling left, right, up, down only to realize that you’re lost on the page. What’s left is to shrink it back down to locate that darned Contact Us link. And, hopefully you haven’t been doing all this while driving.
This is a plain lousy experience and one that makes you want to find somewhere else to shop.
So, does this happen when prospective customers come to your website on their smartphones? Do they have this same kind of bad experience? Are you losing sales because your website is not mobile ready? Did you realize that Google will now start ranking your website lower than your competitors’ sites if it is not mobile ready?
Let’s look at some research from Media Post:
What does this mean today, and what could it mean in six to twelve months?
- “mobile commerce has surged ahead of desktop in terms of time spent shopping, with mobile accounting for 59% of online shopping time in the first quarter of 2015…”
- “In the first quarter of this year, mobile’s share of retail spending growth increased 53% year over year, compared with increases of 9% for desktop retail e-commerce…”
- And according to James Printing of Kansas City (http:jamesprinting.com), 42% of brand research is conducted on phones and tablets
The use of smartphones and tablets for shopping and research is expected to grow dramatically in the next year. Although purchases on smartphones and tablets still lags behind desktops, with the primary reasons being security concerns and the ability to see the products in detail, those issues will be resolved quickly with larger phone screens and enhanced mobile security.
Any website development company worth their stripes is creating new sites that are what’s called “mobile responsive.” This means that your site will render differently on mobile devices than it does on desktops, making the experience much better for visitors coming to see what you are all about.
What’s more, you will not be penalized by the major search engines for having a non-responsive website, and all the hard work you’ve done to maintain that search visibility will still be in place.
I would love to know your thoughts, or if you just have questions, let me know.