Just A Thought Or Two

All of us hate a bad landing; it’s an unpleasant experience, it can at times be scary, and it does not meet our expectations. No, this isn’t going to be a post about flying, however you have to agree, a great landing is something we can all appreciate, right?. I want to continue from my [...]

I have a question for you: Have you ever participated in an Adwords campaign (or other form of paid search) for the purpose of on-line lead generation or to sell your products through a shopping cart? Were you really happy with the results? Did you come away saying, “I don’t think this really works?” What [...]

I recently had a client contact me in a bit of a rage about the fact that when they put in the exact name of their company in a Google or Yahoo! search, their competitors came up in primary positions in the sponsored search engine results page (SERP). What was even more aggravating was the [...]

Competition can at times be a very frustrating thing, even though as entrepreneurs, we know competition is what makes it possible for us to take on the big guys and win. Competition is very evident when it comes to managing a sponsored search or pay-per-click campaign. How is it that companies that offer completely unrelated [...]