Just A Thought Or Two

You hear it all the time, “Why John, he’s an expert,” or “You can get expert advice from Acme Insect Control.” And what exactly does that mean? According to Wikepedia, an expert is defined as, “someone widely recognized as a reliable source of technical skill, whose faculty for judging or deciding rightly, justly, or wisely [...]

There’s an old saying in the opera business, “Never teach a pig to sing because it will frustrate you and irritate the pig!” I bring this up as I recently had the pleasure of talking with a company that provides professional services, specifically architecture, which has enjoyed a long history of providing innovative, functional designs [...]

“I want the marketing dollars I spend to have an immediate impact.  I need to be able to see sales go up within the first thirty days or I’m unlikely to continue with it.” “I’ve never been able to see how using Twitter, Facebook, LinkedIn or blogging can increase the leads I receive.” “Is there [...]

There they were, two kids standing toe to toe and nose to nose, with faces beet red, cheeks puffed out, sweat dripping from their forehead, fists clenched to their side, and even though they weren’t more than a few inches from each other, their voices were raised in a mutual fortissimo that could be heard [...]

We are now several years into the maturity of social media as an accepted form of marketing as evidenced by Shawn Kincaid’s post regarding Twitter becoming mainstream.  Many other articles have been written about the dangers to your business of refusing to hop on the social bandwagon, including one I posted. As marketers we know [...]