Just A Thought Or Two

  I know that there are hardly enough hours in the day to take care of your customers and run the business, let alone, study and correlate all the customer-centric information which is now available at your fingertips. But, it’s never been more important than now. As Mr. Dave Frankland, an analyst with Forrester espoused, [...]

You hear it all the time, “Why John, he’s an expert,” or “You can get expert advice from Acme Insect Control.” And what exactly does that mean? According to Wikepedia, an expert is defined as, “someone widely recognized as a reliable source of technical skill, whose faculty for judging or deciding rightly, justly, or wisely [...]

There’s an old saying in the opera business, “Never teach a pig to sing because it will frustrate you and irritate the pig!” I bring this up as I recently had the pleasure of talking with a company that provides professional services, specifically architecture, which has enjoyed a long history of providing innovative, functional designs [...]

“I want the marketing dollars I spend to have an immediate impact.  I need to be able to see sales go up within the first thirty days or I’m unlikely to continue with it.” “I’ve never been able to see how using Twitter, Facebook, LinkedIn or blogging can increase the leads I receive.” “Is there [...]

There they were, two kids standing toe to toe and nose to nose, with faces beet red, cheeks puffed out, sweat dripping from their forehead, fists clenched to their side, and even though they weren’t more than a few inches from each other, their voices were raised in a mutual fortissimo that could be heard [...]