Just A Thought Or Two

I was talking with a business owner the other day at a networking event and when the subject came up about the importance of having a marketing plan to follow, he said, “well isn’t marketing just sales?” I don’t mean to poke fun at this individual because I strongly believe he is not alone.  I [...]

Successful marketing plan execution is the key to achieving sales objectives

I’ll just start this post with some quotes I dug up: “All you need is the plan, the road map, and the courage to press on to your destination.” Earl Nightingale (1921-1989) American Radio Announcer, Author & Speaker “A good plan today is better than a perfect plan tomorrow.” George S. Patton (1885-1945) American Army [...]