Just A Thought Or Two

David's Marketing Musings

Entries for the ‘Sales’ Category

Live by the Data or Die by the Data

  I know that there are hardly enough hours in the day to take care of your customers and run the business, let alone, study and correlate all the customer-centric information which is now available at your fingertips. But, it’s never been more important than now. As Mr. Dave Frankland, an analyst with Forrester espoused, [...]

How Not to Make a Marketing Call

Our home is our haven, a place of rest, relaxation and the ability to unwind from the turmoil of the day.  The invasion of this space by unwanted calls is the reason Congress enacted the now infamous “no-call” designation, where by placing yourself on a list, you can limit the solicitation calls you receive to [...]

Do You Have a Disconnect Between Sales and Marketing?

I was talking with a business owner the other day at a networking event and when the subject came up about the importance of having a marketing plan to follow, he said, “well isn’t marketing just sales?” I don’t mean to poke fun at this individual because I strongly believe he is not alone.  I [...]

  

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