Just A Thought Or Two

Wow, pretty provocative statement huh? How in the world can bad press help your brand? There have been plenty of examples of public relations gone bad lately. It’s like watching a train wreck with Charlie Sheen. Your best common sense tells you that this guy is really sick, but it’s hard not to be mesmerized [...]

I had recently been doing research for a client and found an organic Google listing on the Search Engine Results page from Amazon.com, it was the third listing.  Specifically I was looking for industry information on the heating and air conditioning business and was enticed by what I read “Plumbing and HVAC Industry Report.”  Knowing [...]

My wife and I were talking the other evening about an interesting customer service idiosyncrasy we’ve both noticed at our local grocery store.  When we are finished shopping and we go to checkout, regardless of which cashier is helping us, they universally begin with the question, “Did you find everything you were looking for?”   [...]

In one of my previous posts “Put The Local in Your Locale” I mentioned a relatively new social network called Foursquare.com.  I thought it had some real potential but unfortunately they were not in the Kansas City area.  After writing to them about my wish that they be here, my request was granted.  I just [...]

I am a proud member of Rotary International, an organization where service above self is its objective and whose efforts help millions of people locally as well as around the world.  In fact, Rotary has been instrumental in helping to completely eradicate polio on this planet, an achievement that is very close to realization. As [...]