Just A Thought Or Two

I get asked this question from many business owners who are contemplating stepping into the social media waters.  How is the investment of time and energy going to turn into more business? It is important to ask how you can measure a return on the investment because if as a business owner you simply don’t [...]

There they were, two kids standing toe to toe and nose to nose, with faces beet red, cheeks puffed out, sweat dripping from their forehead, fists clenched to their side, and even though they weren’t more than a few inches from each other, their voices were raised in a mutual fortissimo that could be heard [...]

I recently read an article written by Todd Natenberg, who owns a company called TBN Sales Solutions.  It was in the local Kansas City newspaper in the business section but what caught my eye was the article’s title “In Defense of E-mail Spam.”  Having written a post recently about your online email reputation and how [...]

We are now several years into the maturity of social media as an accepted form of marketing as evidenced by Shawn Kincaid’s post regarding Twitter becoming mainstream.  Many other articles have been written about the dangers to your business of refusing to hop on the social bandwagon, including one I posted. As marketers we know [...]

In my varied past, I spent some time on stage as a professional opera singer, a wonderful and enriching experience.  One thing I learned was that during the curtain call when there was applause (assuming you got applause), you never wanted to let the applause die down before leaving the stage.  Really it was ideal [...]