Just A Thought Or Two

David's Marketing Musings

Entries Tagged ‘Marketing’

So How Do Your Customers Show They Love You?

February is the month for LOVE. I am pretty sick of the constant use of  “I ‘heart’ chocolate” or “I ‘heart’ foreign films” or even “I ‘heart’ you!” Can’t you just say the word, LOVE? Wouldn’t it be great if all of your customers would break into simultaneous voice singing, “I Got That Lovin’ Feeling?” [...]

Could Your Marketing Budget Lose Some Fat This New Year?

It never fails.  Right after we ring in the New Year, they start coming out of the woodwork;  every possible kind of solution to the problem of how the holidays forced us to loosen our belt buckles.  Each claim is a “sure thing,” guaranteed to bring back the svelte and lovable you.  As they say, [...]

Could Santa Claus Use a Strategic Marketing Plan?

Let’s take a good look at Santa Claus.  Here’s a guy who has been in business for hundreds of years but when you look at his Business Plan, it sure ain’t pretty! First of all is his location. There’s no way he could be a “destination based” business, who in the world is going to [...]

Can You Say, “I’m Sorry” Too Much?

I know I’m going to show my age here, but in 1970, Ryan O’Neal and Ali MacGraw starred in the movie “Love Story” and there was the line where Ali’s character said, “Love means never having to say you’re sorry.”  At the time, this line took on a life of its own being adopted, reused, [...]

How Much Do You Trust Advertising?

The trusted advice of an age old sage has been the stuff of many a story, from those seeking the meaning of life, to the love lorn wondering whether cupid’s arrow has struck true.  There’s something comforting in the gray-haired wise man whose experience and insight make us feel good that what he tells us [...]

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